Introduction 

Owned by a leading real estate conglomerate, the client is well-known for its town-style department store business–a vibrant lifestyle destination packed with endless food offerings, affordable luxuries, trendiest looks and fun entertainment all set in the heart of the culture-rich Asia. This department store enjoys direct connectivity to the Railway Station from the basement level and is well served by major public bus routes. In line with its close proximity to the nearby University, the client is positioned as a modern fashion destination mall with exciting dining choices for young adults and professionals. 

Solutions

Vionvision’s devices have been implemented in the client for more than 5 year with the wholesome solutions of store-level footfall analytics and department store digitalization. As one of the leading international traffic analysis solution provider, Vionvision has enabled the client with multiple insights on how to monetize its customer traffic data. Except from mall-level data like demographics, average dwell time, customer traffic flow trends, store-level data gives a better understanding of anchor store exposure, customer path, constellation effect of flagship stores, data-driven advertising placement, tenant monitoring and sales figure checks, and leasing enhancement, etc.

Results

1. Vionvision’s store-level footfall analytics enables the client with ~7% increase in the anchor store sales performance;

2. By analyzing the customer path, the client can now find the constellation effects among stores, weathers and vacations.