Test drive registration conversion rates are positively correlated with the timeliness, effectiveness and completeness of the reception services. In this sense, Vionvision PTE Ltd.'s one-stop reception analytics measures the completeness of the reception services, the duration of customer interactions and product demonstrations (dwell time), and the level of customer interaction with the vehicle, allowing the brand owner(s) to gain a more thorough understanding of the conversion funnel and increase test drive registrations in a customized and targeted manner.
Vionvision AIoT reveals the nature of "people counting of decision units" in the automotive industry by not only counting visitors to automotive dealerships individually, but also by measuring the groups simultaneously. Especially in North America, UAE and other specific areas, potential customers are always present in groups and make decisions by evaluating each individual's opinion. Therefore, by analyzing the behavior of the group traffics and each one of their reactions to products, it will have greater significance for intelligent operations and data-driven sales improvement.
From the moment a visitor or group of customers enters the entrance, the customer journey begins. Each step they made can be mapped and analyzed to assess their preferences (through dwell time and product handling rates), choice sets (which products have been removed from their list and which have been visited and/or experienced multiple times) and zone relevance (indicating correlation between zones for marketing display/store layout and bundled sales strategies optimization use).
