Vionvision in-store analytics help retailers understand key zones by showing where shoppers came from before entering an area—and where they go next. By visualizing zone-to-zone movement and correlation, the platform reveals traffic drivers, dead zones, and cross-category shopping patterns. Retailers can identify which displays attract visitors, which zones successfully lead to deeper store exploration, and where customers lose interest or drop off. These insights support smarter layout planning, adjacency optimization, and targeted merchandising—helping increase dwell time, boost engagement, and ultimately improve conversion.
