Vionvision provides accurate footfall analytics tailored for duty-free environments, capturing traffic volumes, unique visitors (without duplicates), dwell behavior across key zones, as well as demographic insights. Given the time-sensitive nature of airport shopping, understanding peak flows driven by flight schedules is essential. The platform helps operators identify high-demand periods, evaluate entrance performance, and assess how traffic distributes across product categories (zones). These insights support better staffing, layout planning, and promotional timing—ensuring resources are aligned with real customer-driven demand.
Heatmaps provide a clear visual representation of shopper concentration and attention across duty-free spaces. Vionvision highlights which areas attract the most engagement and which zones are frequently bypassed. By comparing heatmaps across time periods or passenger profiles, operators can assess the impact of layout changes, promotional campaigns, or seasonal adjustments. These insights help maximize the value of limited retail space in high-rent airport environments.
Vionvision focuses on engagement analysis for high-value categories such as confectionery, wines, and spirits.The platform measures customer touch, dwell time, and attention around premium displays to reveal true interest levels. This helps operators understand which products attract attention but fail to convert—and why. These insights support pricing strategy, display optimization, and promotional planning, ensuring that high-margin products receive the visibility and engagement they deserve in fast-paced duty-free environments.
Vionvision supports automated operational auditing for duty-free stores by continuously monitoring key in-store behaviors, such as whether promotional displays are updated according to campaign schedules, high-value product zones remain properly maintained, and store environments stay clean and compliant throughout the day. By replacing periodic manual inspections with AI-driven oversight, the platform helps operators maintain brand standards, reduce execution gaps, and ensure consistent store readiness across all airport locations.
