Beyond traditional traffic counting, Vionvision’s TrueFlow Next Gen. footfall analytics integrates key capabilities—including in-store traffic, group detection, unique visitors (without duplicates), dwell-time distribution, automatic staff exclusion, and demographics (age & gender)—to provide a more accurate and comprehensive evaluation of overall store performance.
As a result, retailers can understand not only how many people visit, but also who they are and how they shop—creating a stronger foundation for conversion analysis, merchandising decisions, and targeted marketing.
Vionvision visualizes how shoppers move through the store with heatmaps and customer path analytics. It reveals where customers go first after entering, how they move between zones, and which areas drive—or lose—traffic. By analyzing movement patterns and zone-to-zone correlations, retailers can pinpoint traffic drivers, dead zones, and flow bottlenecks. Shelf and zone correlation insights also highlight opportunities to improve layout logic, increase cross-category exposure, and guide shoppers more effectively through the store.
Vionvision provides zone-level visibility into customer attention across shelves and display areas. By tracking footfall intensity and dwell time by zone, teams can quickly identify high-performing areas and overlooked sections. These insights help validate the effectiveness of product placement, promotional displays, and visual merchandising—supporting smarter layout adjustments and better space utilization based on real shopper behavior.
Vionvision tracks fitting room footfall, dwell time, and peak usage periods to help retailers optimize fitting room operations. By understanding demand patterns and potential queue build-ups, teams can improve staffing allocation, reduce wait times, and enhance the customer experience—supporting stronger conversion performance for try-on-driven categories.
